Free calculators

Three quick, honest calculators for Google Ads decisions — no signup, no email required, all worked out in your own browser.

These three calculators answer the questions we hear most from businesses that run their own Google Ads: is this month's spend on track, what return do the ads need before they pay for themselves, and what is one enquiry actually worth to me? Each one uses your own margins and numbers, runs in your browser, and stores nothing.

They are single-decision tools on purpose. Ads Toolbox itself runs 17 checks like these against a connected Google Ads account every day, tells you in plain English what is wasting budget, and changes nothing without your OK. If a calculator shows you a problem, the product shows you which campaign is causing it.

Budget pacing

Am I on track this month?

Check whether your spend so far is ahead of, behind, or on pace for your monthly budget.

Break-even ROAS

What return do I need just to break even?

Work out the minimum return on ad spend before your ads are actually costing you money.

Allowable cost per enquiry

What can I afford to pay per enquiry?

Find the most you can spend to win one enquiry and still make a profit.