About
Built by a Google Ads agency, for businesses that will never open Google Ads voluntarily.
Why we built it
CWA Europe has run Google Ads for small businesses since 2007. For years, the same seventeen checks were done by hand, every week, for every client — a person going through account after account looking for wasted searches, budgets that ran dry by mid-afternoon, tracking that quietly stopped working. We wrote those checks as scripts. The scripts became a tool. The tool became Ads Toolbox.
The product was born because we needed it ourselves.
What we believe
- Money first — every number on screen is in your currency, not a jargon metric.
- Plain words — no CPA, no CTR, no “negative keywords.” Just enquiries, cost per enquiry, and what to block.
- Nothing without your OK — every fix is shown to you first. We never spend or change anything you haven’t approved.
- EU hosting — your Google Ads data lives on servers we control in the European Union.
- One flat price — no per-seat fees, no surprise tiers.
Who we are
Creative Web Advertising (UK) Limited - (CWA Europe) — running Google Ads for small businesses since before Ads Toolbox existed. We still run our own agency accounts on the product.
Want to see what we’re building next? Vote on the roadmap, or get in touch.